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Montpellier Sponsors the 2018 IER Awards


Montpellier is delighted to sponsor the IER Awards 2018. Launched in 1993, the Innovative Electrical Retailing Awards is designed to recognise achievements in the electrical retailing sector, ranging from the best technical innovation for consumer electronics to the best independent retailers of large domestic appliances.

Gabriella Fryer – Head of Marketing for Montpellier comments: “We are delighted to sponsor the IER awards in recognition of outstanding hard work in the electrical retailing sector. Our brand was created to support independent retailers and so it’s a great honour to be able to recognise these establishments for the tireless work they do”.

The Awards are split into two categories: Manufacturing Awards and Independent Retailer Awards. The judges will convene in November to assess all entries based on their relative merits. The top four entries within each category become finalists and are put out to the voting stage. For more information on how the Awards work, visit

A stamp of approval from the industry

Entering the IER Awards offers a unique opportunity for companies to gain an unrivalled stamp of approval. Purewell’s commercial manager, Will Griffiths comments on Purewell’s delight at winning the 2017 Award for Best Independent Retailer Superstore Showroom: “We are extremely proud that our vision for electrical retail is shared by the judges and IER. We constantly strive to offer the exceptional service our customers deserve; by winning this award it gives our customers the confidence that they are getting the best experience possible.”

Avensys’ managing director Markus Wood explains how winning three IER awards last year has boosted the company’s profile with customers: “We were delighted to win ‘Best Large Independent Retailer’, ‘Best Retailer’ and Avensys employee, Ross Braybrook won the inaugural ‘Best Young Gun’ at the IER Awards 2017. It’s always been our mission to go beyond customers’ expectations and these awards are a great stamp of approval from our industry peers. We believe it gives customers extra confidence that we are a great company to deal with.”

Similarly, KitchenAid’s marketing manager for the UK & Ireland, Helen Simpson says: “To win an award that recognises excellence in the electrical sector is an incredible accolade.  Being judged the best in Technical Innovation for the KitchenAid Magnetic Drive Blender by an expert panel was a tremendous boost to our business and everyone we work with. Rest assured, the Award doesn’t just sit in our trophy case at HQ; we will be using this magnificent honour to raise our profile further and to attract new business.”

To enter the IER Awards 2018, visit and fill in the simple online form, supplying supporting documents where required. Entries will close 10th November 2017.

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